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What exactly is Search Engine Optimisation and what is the job of SEO?

Written by seocraze on Jun 3rd, 2010 | Filed under: Search Engine Optimization


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2 Responses to “What exactly is Search Engine Optimisation and what is the job of SEO?”

  1. Hi Said:

    Search Engine Optimisation or SEO is getting the website into the Free/Organic listings of search engines.SEO has been there since the beginning of the Internet. The primary advantage of SEO is that it can be done entirely free, without any cash outlay.

    The Job of an SEO is to make the website reach the listings and achive a good page rank through many factors like link popularity, page rank, improving content(i,e) making rich content wrt to search engines.

    SEO specialists would have to “guess” and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. One month could mean you’re out of the top ten with no warning.

    SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites’ domain names (it can take months).

  2. Zen Said:

    Search engine optimization !! It means that optimizing a webpage to archive a higher search engine ranking.

    One of the most basic principle for SEO is to:
    1.) Making sure all HTML code is valid, no missing tags
    2.) Making sure website navigation structure is good and everypages is reachable by a few clicks.
    3.) Making sure that there are no broken links found as this will decrease your search engine listing for sure.
    4.) Finally, optimizing each and every pages with a relevant keywords, title and content without breaking search engine guidelines.

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