What is the process that search engines like Yahoo and Google use to list the order of a search?
My example was that I punched in the name of a book by an Armenian-American author who teaches at Colgate but instead of Amazon being the first in line to come up it was 3rd while a small Turkish sponsored website which refutes the genocide came up 1st. I am this question for no other reason than to understand how these search engines come up with their results as the results disturb me.

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