Distribute PageRank and topical authority to your money pages

We start by crawling your site and building a picture of its link graph: which pages receive the most internal links, how many clicks it takes to reach each page from the homepage, and which pages have no internal links pointing to them at all. We combine that with Search Console and analytics data to see which pages matter most to your business.

The gap between where your internal links point and where your revenue comes from is usually the most useful finding. If your highest-converting service or category pages are buried, we can often improve their visibility without creating new content or acquiring a single backlink.

Google discovers pages largely by following links, and internal links help it judge which pages you consider important. A page linked from many relevant places on your site, with descriptive anchor text, sends a clearer signal than one that only appears in a sitemap. This is the practical meaning of distributing PageRank: helping authority from your strongest pages reach the ones that need it.

Internal links also shape topical authority. When supporting articles link to a central service or category page, and that page links back out to related subtopics, search engines can see you cover a subject in depth. For visitors, the same links answer the next question they are likely to have, which keeps them moving toward an inquiry.

We group your content into topic clusters around the pages that generate business, often called money pages. Each cluster has a hub, usually a service, product category, or comprehensive guide, and supporting pages that answer narrower questions. Our team then adds contextual links inside the body copy where they genuinely help the reader, not just in sidebars and footers.

Anchor text is written to describe the destination page naturally. We avoid repeating the same exact-match phrase dozens of times, which reads poorly and adds little. We also fix structural issues like weak navigation, missing breadcrumbs, and pagination that hides older content, and we flag pages that should be merged or retired rather than linked.

Because internal links are on your own site, changes take effect as soon as Google recrawls the updated pages. Orphaned pages being discovered and indexed is often the first visible change. Ranking movement for priority pages tends to show over the following weeks to months, depending on competition and how significant the changes were.

Internal linking is not a one-time task. Every new article or service page is a chance to strengthen a cluster, so we give your team simple guidelines for linking new content, or we handle it as part of ongoing SEO.

Cost depends on the number of pages, how much content needs links added by hand, and whether your platform supports template-level changes like related posts or breadcrumbs. A 40-page service site is a much smaller project than a store with thousands of products and blog posts.

We offer internal linking as a standalone project or as part of a broader SEO plan. Our pricing page outlines the options, and we confirm scope before starting.