Claim and strengthen your entity in Google's Knowledge Graph

Keyword SEO asks which words a page should target. Entity SEO asks what the page is about and how that subject connects to everything else. Search engines increasingly work at the entity level, so a page about a specific firm, its founder and its specialty is understood through those relationships, not just the words used.

For a business, that means defining a few core entities very clearly: the organization itself, key people whose expertise matters to buyers, the services or products you offer and the locations you serve. Then every major source should describe those entities the same way.

A Knowledge Panel is the information box Google sometimes shows for a recognized entity. It draws on sources Google considers reliable, and it can surface details such as your logo, website, social profiles and description. Businesses cannot simply create one, but clear entity signals make it more likely Google has enough confident information to show one, and an organization or person that has a panel can request to verify it through Google.

AI assistants rely on similar understanding. If your entity is well established, it is easier for these systems to connect your brand with the services and topics you want to be associated with, and less likely they attribute your work to someone else.

We start by searching for your organization and key people the way search engines see them: on your site, in Google's results, in business directories, on social profiles and in open data sources. We document every variation of your name, address, description and leadership details, then decide on one canonical version.

Next we update your site so the about, team and service pages define each entity plainly, and we add structured data with sameAs links pointing only to profiles you actually control or that genuinely describe you. Where appropriate, we help you create or correct entries on open knowledge sources such as Wikidata, while following each platform's notability and conflict of interest rules. We do not create promotional Wikipedia articles, because they are routinely removed and can backfire.

Corrections on your own site and profiles are fast to make, but search engines update their understanding on their own schedule. Changes to Knowledge Panel details or how AI tools describe you often take weeks to months, and some depend on third-party sources updating first.

Success looks like consistent, accurate descriptions of your business across search features, fewer cases of mistaken identity, stronger branded search results and clearer association with your core topics. We do not promise a Knowledge Panel, because Google decides when to show one.

Pricing depends on how many entities are in scope, how messy existing information is and how many external sources need correction. A single-location firm with one founder is a smaller project than a multi-brand company with several executives and a history of name changes.

Our pricing page explains how we structure this work, and we can scope it as a one-time cleanup or as part of a broader AI search program.