What does AI search optimization include?
The work spans three areas. First, we audit how major AI tools currently describe your business, your services and your competitors. Second, we strengthen the sources those tools draw on, including your website and the wider web. Third, we set up repeatable prompt testing so you can see how your visibility changes over time.
Much of it builds on solid SEO. Clear, crawlable pages, accurate structured data and a strong reputation help in traditional search and in AI-generated answers alike. The difference is in how we test, what we measure and which third-party sources we prioritize.
- Brand representation audit across ChatGPT, Perplexity, Gemini and Claude
- Review of how accurately each tool describes your services and locations
- Content that answers buyer questions in clear, quotable language
- Third-party profile, review and mention building
- Structured data and entity consistency across the web
- Ongoing prompt testing and citation tracking