120-point diagnostic identifying every ranking bottleneck

Our checklist is organized into four areas. The technical review covers how search engines crawl, render and index your site. The content review looks at whether your pages match search intent and whether any compete with each other. The backlink review examines the quality and relevance of sites linking to you. The competitor review shows what the businesses outranking you are doing differently.

Automated crawlers are part of the toolkit, but they flag plenty of issues that do not matter and miss context that does. Every finding in our report is reviewed by a person and judged by its likely effect on your visibility and leads.

The most common trigger is a drop in organic traffic or rankings that no one can explain. Others include a recent site migration or redesign, a change of agency, a new marketing leader who needs a baseline, or a plan to invest in content and links that should start on solid ground.

An audit is also smart before a redesign. Knowing which pages earn traffic and links lets you protect them during the rebuild instead of discovering the damage afterward.

When visibility falls, we work backward from the data. We line up the timing of the drop with site changes, known search engine updates and shifts in specific page groups. A sitewide decline points in a different direction than a loss limited to one section or one type of query.

Technical suppression is often quiet. A stray noindex tag, a misconfigured canonical, a robots rule or a rendering problem can hold back pages that look fine in a browser. We check how search engines actually see your pages, compare it with what you intended, and document each gap with the affected URLs.

Findings are sorted into a matrix by impact and effort. Quick wins are high-impact fixes that are easy to make. Foundational tasks take more work but are necessary for long-term growth. Lower-priority items are noted so they do not distract from the important ones.

Each item includes an implementation guide written for whoever will do the work, whether that is your developer, your marketing team or ours. We finish with an executive walkthrough on a video call to explain the findings in plain language, answer questions and agree on next steps.

Timing depends on the size and complexity of your site. A smaller business site moves faster than a large ecommerce catalog or a site with multiple subdomains and languages. We give you a delivery estimate before we start.

Cost is driven by the same factors: number of URLs, platform complexity, how many competitors to analyze and whether you need a backlink or migration review included. Our pricing page outlines the general options. Results after the audit depend on how many recommendations get implemented and how competitive your market is, so we do not promise specific ranking gains.